“The last 10-20 years of the internet has been dominated by aggregators - a model that has generated enormous wealth and power. The next generation will be about taking the best of the aggregation era and applying it to a model that gives writers and creators true ownership and greater financial rewards. I think this shift will reshape the media economy, and the society we live in.”
Hiya, how are you?
Did you see this week’s news on Instagram and it’s algorithm changes?
It BLEW my mind. So we create content that less than 10% of our audience see but we can’t ask them to like or comment or engage in any way? Why is everything online a great big TEST if you want to create and grow community?
Well thank goodness here on Substack we can reach 100% of our audience and we can always own their email addresses to take/ import into other places. Is it just me or are we actually coming full circle - remember the days of emailing your bestie from work pretending to be busy.
I wanted to let you know I have a new masterclass coming up… two weeks today actually and it’s on Early Bird for just £10 until Friday this week.
Are you curious about using Substack as a Digital Magazine for your business?
Wondering about starting a newsletter but it feels like a big job? We get to create in the way we want to here on Substack.
If you feel married to the IG algorithm or frustrated and fed up - I hear you - this was me a few years back.
Now I have balance with my online content system and that balance has come from refocussing my time and leaning into developing depth of connection.1
But you don't have time to learn/grow another platform?
No problem!
I'm going to show you 3 SIMPLE techniques to start a Substack with content you already have on Instagram!
Join us on Sunday 16 June at 5-6pm (UK time) or watch the replay.
If you want to connect over on IG I still use it (for now) - pop your URL with your handle below and we can connect there too. I’m creatively.conscious there.
See you there?
Let me know if you’re coming or if you have any questions in the comments?
Sending sparkles,
Claire
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